Why Irish Exporters Should Consider African and Middle Eastern Opportunities
Expanding to new markets as an Irish exporter? Consider Africa and the Middle East. What if these regions allowed you to increase your export earnings, potentially within the next few years? Change is in the air. Irish businesses already have a foothold in Europe and the United States, and successful exporters observe and analyze markets outside of the realm of the "known," as they are likely to outperform the competition. Consider the vast potential that Africa and the Middle East offer. Statistics are Encouraging Irish food and drink exports to the Middle East and North Africa reached €546.9 million (about $624 million) in 2024, a remarkable feat, albeit with a catch. The growth for this region is predicted by 56 percent of Irish exporters for 2025, which signifies anticipated untapped potential. Ireland as a whole reached a landmark record of €17 billion and a 5 percent increase year-on-year in food and drink exports for 2024. There is additional potential to target the...